More info less design

This is a subject that I argued a lot with some friends, that Japanese advertisers don’t care much about design.
If you see products brochures in tech stores is noticeable that is more about exploring specs about the products then alluring the client.
This is easy to understand, Japanese people are the world greatest readers, it’s a [...]

How is McDonalds helping in Media Convergence

I’ve been following through a Japanese blog called Trends in Japan that always have some good news about how media is used in Japan, and Mc Donalds have been doing some great Breakthroughs.
On May 27th Nintendo, in cooperation with McDonalds, started a new wireless information and gaming service in 21 restaurants around Tokyo. This is [...]

Time to start a Blog about Japan.

I’m a big fan of Japanese Culture, my Google Reader has over 15 Japanese blog Feeds, all this is research for the MEXT Scholarship I’m planning to under go next year (2009).
My research is about Media Convergence and the its influence on modern Japanese culture.
On the next posts I will share some insights.
Just to illustrate [...]