Entries from January 2009

January 29, 2009

Japan loves Anime and Manga

This is a fast post just too, once more, that Japanese love Anime and Manga.
Itai News has pointed out the most edited entries in Wikipedia Japan are for anime.
Here are the results:
English Wikipedia

George W Bush
Wikipedia
America
Christ
2006 Israel Lebanon war

French Wikipedia

Events in 2005
Events in 2004
Algeria
France
Wikipedia

Japan Wikipedia

One Piece (characters)
Mai Hime
One Piece
Bleach
Gintama

January 29, 2009

Japanese Condom Signs

I just read this in Kirai, this are some funny bizarre condom mascots, I would love to know if this works, and what are the aspects of the communication targets. But any way is kind of fun isn’t it?

January 28, 2009

Paying to Advertise

This is not new but vending masters Apex Corp laid out plans that will bring free or subsidized non-alcoholic drinks, here is an excerpt of the article posted in Japan Probe
“TOKYO – Thirsty Japanese will soon be able to drink coffee or other non-alcoholic beverages at a low price or even for free — as [...]

January 28, 2009

Play Muji

Here is a cool Website with a great e-commerce and branding strategy in a very creative way.
The Play Muji website is a calendar that displays a different product a day with a video of the characteristics, way of use and/or a closer look at size and shape of the product.

The coolest things is that under [...]

January 23, 2009

Manga Rental

I just read a very interesting post about Manga rentals in Kirai.
Here is an excerpt of the article.
“In Japan you can rent manga in some places, for example in some Tsutaya shops. It is interesting the Tsutaya strategy, they showcase manga in shelves looking like DVDs. Look at the pictures, it looks like it is [...]

January 22, 2009

Advertising Media and Revenue

Now is time to talk about some advertising agencies in Japan.
But first let’s talk about advertising in Japan, in the chart below is possible to see the advertising revenue by Media:

(Joho Media Hakusho 2007)
Television is still the major media in Japan, but the world of the Internet is a challenge in this sense, because [...]

January 15, 2009

Cool Train Ad

Here is a great Ad teaching what not to do in the train and the stations.
Japan’s subways and trains are crowded, so transportation companies frequently hang posters to remind passengers to be considerate of others.

January 13, 2009

QR Codes

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type [...]

January 12, 2009

Fukubukuro

The New Years Lycky Bags is a Japanese New Years custom where merchants make gift bags filled with unknown random brand contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. Fukubukuro usually are snapped up quickly by eager customers, with some stores having [...]

January 3, 2009

GIGA PURIN

Here is a fascinating ad for a gigantic pudding with a self eating cannibalistic mascot

You know the song is addictive
GIGA PURIN