This was supposed to be the part two of the Social Media in Japan Article, but I have to say blogging is still not as social as other systems like Mixi and Facebook. So this is the part Two article about Blogging in Japan, here is the info:
Japan is the largest blogging [...]
Entries from February 2009
February 18, 2009
How to sell Music in Japan
The music market in Japan is fascinating.
I just read in Tokyomango (great blog by the way) that Ayumi Hamasaki is realizing her new album in a USB Drive.
I’ve read some bands doing this also, it is a great way to sell music, adding different content together with the music, like photos, videos and news.
But how [...]
February 5, 2009
What can Naruto Teach us about Marketing?
Yes, it is true, I’m a sort of an Otaku for some mangas and animes, and sometimes I find some really surprising information in some mangas.
I’m going to use Chapter 329 of the Naruto Manga to show some notions of marketing, it’s a conversation between Pain and the other members of Akatsuki about his plans [...]
February 5, 2009
Advertise in Bento
I once read an article about new media, talking about how we should advertise using day-to-day products and items such as Coffee Cups. I’m a heavy Starbucks drinker and I always repeat to myself “Man this would make a great place to advertise” and also there are a lot of different products that can [...]
February 5, 2009
The Rose of McDonald’s in Japan
This is just a fast post, I’ve already said that Mc Donalds do a lot of innovation in Japanese markets, showing new concepts, good use of technology as show here, they made a great campaing fot the Quarter Pounder at it really paid off.
McDonald’s Holdings Co (Japan) said ts consolidated sales in the 2008 rose [...]
February 4, 2009
Kit Kat in Japan
I’ve been a long time addict of Kit Kat chocolate bars, and when I was in Japan I almost got sick trying to eat all the types of Kit Kats they have.
By a Month ago I was reading an article about Global Marketing and thought to myself: “Wow Nestle does a really good Global Marketing, [...]
February 4, 2009
Valentine’s Day
On Valentine’s Day, Japanese women give chocolate to men. Men give gifts to women on March 14th called White Day. This tradition started as a marketing tool for chocolate companies in Japan. Japanese women are encouraged to express love to men by giving chocolate and other gifts on February 14th.
Grocery stores, department stores, and convenience [...]
February 2, 2009
Subway Manners
I made an article about an ad for subway manners so now is time for part 2.
I got these material from Tokyo 5, a great blogger about Life in Japan and Japanese culture, Arigato Gozaimasu.
These are the Seibu Line Manner Posters.
Oh if you want to see some of the material translated take a look at [...]
February 2, 2009
Japanese Entertaiment
I got blown away when read Convergence Culture, I’ve never seen how much entertainment and media engages in social cultural aspects. This book is one of the main reasons why I want to study new medias and Japan is a great social lab for this subject, they have great Mobile content, television shows, mangas, animes [...]
