This is just a fast post, I’ve already said that Mc Donalds do a lot of innovation in Japanese markets, showing new concepts, good use of technology as show here, they made a great campaing fot the Quarter Pounder at it really paid off.
McDonald’s Holdings Co (Japan) said ts consolidated sales in the 2008 rose 2.9% over the previous year, even with the crises and recession this is prof that with a good marketing strategy it still possible to keep market growth .
