Media convergence in Japan is a huge thing, and mobile phones are the main converged media. With we use the the “Mobile Phones as Multiple Information Terminals” research from NHK Broadcasting Culture Research Institute we can see that Japanese people are divided in different mobile usage groups.
In the research we can also see that Japanese [...]
Sorry for the long time without updates, I’ve been working a lot, and also, I moved, I’m still in the same apartment but know I have a new room.
I did a small presentation for some people at work about Mobile marketing tools and strategies, we aren’t going to use much of it but the research [...]
I’m not a very fashioned person, but i admire a lot the fashion since presented in FRUiTS magazine (an iconic street fashion magazine) and I got blown away when I read at trends in japan that FRUiTS is producing a retail space in the new Marui department store in Shinjuku. This gave me the idea [...]
