Social Media in Japan – Part 2

Ok, so here is part two of Social Media in Japan – click here to see the first part.
I’m going to try to use a different point of view in this article and I hope you guys like it.
First lets take a look at the business model of four big Social Media Sites in Japan: [...]

Advertising in Cabs

I read last couple of weeks a very nice article about Taxi advertising in Japan at Japan Trends Blog but firs i would like to show some examples of how Taxi is used as a media in Brazil.
All the images are from a company called CarTaxi.

Most of this advertising are in São [...]

Tech Culture in Japan

Here is another very cool presentation about the Tech Culture in Japan, I found this at Fumi Yamazaki’s blog – What’s happening in Japan right now – where she wrote a very interesting article about the Bar Camp in Tokyo.
Etech09:Japanese Tech Culture – Demystifying the Japanese weird toys and tools-

View more presentations from Fumi Yamazaki.

Gizmos in Japan

I was meaning to post this for some time, here is a brief video of  Lisa Katayama (TOKYOMANGO) talking about Japanese gizmos. I have to agree with everything she said.

This is very important to understand when we talk about product development.

Japanese Outdoor Media Innovations

Japan is one of the leading countries in Media Innovations. This is easy to see on the amount of new materials and strategies developed to create media presented in advertising reports and marketing reviews.

A great place to see this innovations are at the Subway that holds a large variety of advertising formats. Such as the [...]

Mobile Art

I just this great video from Creative Review about some Mobile Art Movents and I would like to share them with you.

The Pocket Film Festival held in Japan is an event that explores the potential for audio-visual expression that lies hidden in a “practical high-tech toy,” and through various media, aims [...]

Media Groups

Sometimes people ask me why I want to study Media in Japan, and the answer is U-Japan. Dr. Katja Valaskivi reports about Media research institutions on the Mapping Media and Communication Research: Japan
Considering the vastness of the media industry in Japan, or even the amount of research done in private organizations, the volume of academic [...]

Do you know U-Japan

U-Japan (Ubiquitous Japan) is a strategy formulated in 2004 by the Ministry of Internal Affairs and Communication (MIC) to continue the previous Japanese information society strategy (E-Japan).
The aim of the U-Japan strategy is to “make Japan the world’s most advanced IT nation”. The strategy reaches up into the year 2010 and aims mostly at developing [...]

Video Games & Mobile Ads

Media convergence in Japan is a huge thing, and mobile phones are the main converged media. With we use the the “Mobile Phones as Multiple Information Terminals” research from NHK Broadcasting Culture Research Institute we can see that Japanese people are divided in different mobile usage groups.

In the research we can also see that Japanese [...]

Mobile Shopping and Tokyo Girls

Sorry for the long time without updates, I’ve been working a lot, and also, I moved, I’m still in the same apartment but know I have a new room.
I did a small presentation for some people at work about Mobile marketing tools and strategies, we aren’t going to use much of it but the research [...]