Hello Kitty (ハローキティ, Harō Kiti), full name Kitty White (キティ・ホワイト, Kiti Howaito), is the best-known of many simply drawn fictional characters produced by the Japanese company Sanrio. Hello Kitty is a friendly white kitty with the head larger than her body, small button eyes and nose, but no mouth. She is said to be five apples tall and the weight of three apples. (Wikipedia, 2007)
I thought that the wikipedia article on Hello Kitty would be more Mushy-Wushy, but gladly I see that the author shares with me the same perspective, that she is a Freak and a media phenomenon.
My first encounter with Sanrios characters was at my late 12 (yes I remember) on a Sunday morning cartoon on TV, from the beginning I didn’t see anything cute on it, just a strange freakish mouthless cat with hydrocephaly, that had the power telepathic powers to communicate.
On collage the first Sanrio store opened in Rio. Then I was able to see how big is the realm of Hello Kitty, ranging from a large array of media platforms such as cartoons, magazines and websites to a whole brand of varied products like purses, wallets, toasters, pacifiers, cellphones, guitars and new fashioned product Netbooks.
This is just to show some aspect how Japan develops brands trough related products, in a lecture done by the creative director of Drill (Japanese Advertising Agency) he showed us 5 different brand strategies, all of them had product development brand experience.
In malls (Depato) is easy to find a lot of toys, clothes, jewelries etc. of different characters such as Jack, from the nightmare before Christmas, Doraemon (he will receive a proper post later on), and a Black and White minimalist pig called Monokuro Boo that was everywhere I went wile I was in Japan.
The question is… Who will be the next fad?
Oh, the illustration above si mine ok, but anyone is free to use