Blogging in japan

I’ve already said that Japan is the biggest reading country in the world (at least in proportion to its population) here is more Data that supports my allegations.

Japanese people are the biggest blogging community, according to two surveys something between 70% to 80% of the participants read blogs at least once a week. This is significantly more compared to all other countries with just under a half (43%) in South Korea, just under a quarter in the UK (23%) and France (22%) and just over a quarter in the USA (27%).


Age and gender are strong influences on how frequently an individual is likely to read blogs in Japan. The younger the respondent, particularly the under-35 year olds, the more frequently they blog. People between 18 and 24 years old are likely to read blogs over five days per week, on average. Almost four in ten (38%) of this age group read blogs every day.


Women are equally likely as men to read blogs, but when they do, they are more frequent readers of blogs, on average, compared to Japanese men.

Blogging is also a big part in social development. In Japan, fewer people are likely to take part in any activity after reading a blog compared to any other country.

Less than 1 in 5 (18%) of people interviewed in Japan said they took some sort of action as a result of reading a blog, similar to South Korea (19%) but significantly less than respondents in UK (28%), France (27%) and the US (28%).

Among respondents who claim to have taken part in at least three (3) activities (‘Influencers’), fewer of this group (29%) were likely to do so as a result of reading a blog in Japan, compared to similar groups in other countries with 4 in 10 (41%) of Influencers interviewed in South Korea, UK (48%) and the US (49%), taking action after reading a blog. Signing petitions and attending a public meeting were the most popular activities taken part in, in Japan.

People interviewed in Japan were most likely to have signed a petition (18%) followed by attended a public meeting (9%).

To see the complete Study click HERE

See ya later




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2 responses to “Blogging in japan

  1. Pingback: Blogging in Japan 2 « Media, Marketing and Culture

  2. Pingback: Links Around Town – 1 - Dumb Otaku

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