Marui and FRUiTS

I’m not a very fashioned person, but i admire a lot the fashion since presented in FRUiTS magazine (an iconic street fashion magazine) and I got blown away when I read at trends in japan that FRUiTS is producing a retail space in the new Marui department store in Shinjuku. This gave me the idea to talk a little bit about the renewal of the brand Marui, or if you prefer 0101.

The case was presented by Morihiro Harano, creative director at Drill Inc.,   at Dentsu Brazil, and here are some highlights of the presentation.

The main objective was to transform Marui, a popular clothing and fashion retail store in Japan, so they were giving a fashion therapy to Japanese people.

marui1

marui2

The Capsule logo was placed everywhere in Japan, Banners, front lights, subway posters etc.

marui3

marui51

marui61

marui41

This was just a teaser. The real campaign started with capsule vending machines, and the capsules had underwear inside and candy medicine.

marui7

marui8

marui9

marui10

marui11

The third part of the campaing was the Candy restaurant , that served everything in candy form, it became a huge media sensation.

marui12

marui131

marui14

marui15

The fourth part Drill projected huge images in the facade, to indicate that Marui was undergoing a renewal and became a fashion icon store.

marui16

Over 100.ooo costumers went to the opening day and on the opening month the store had and average 70.000 visits a day, achieving 120% of the sales goal.

The campaign is considered the most successful ever produced for Marui.

For more info visit Drills web site or click HERE for the PDF with the highlights

Advertisements

7 Comments

Filed under Uncategorized

7 responses to “Marui and FRUiTS

  1. Haven’t seen this one around before, though the ads are eye catching. :]

  2. vending machines are great pieces of technology that we enjoy today, they are made for the purpose of giving us convenience “

  3. I’ve read some of the articles or blog posts on your site now, and I adore your style of blogging. I added it to my favorites web page list and will be checking back soon.

  4. i need to study this more. would you help me ? thanks for your introduction. regards Gaptek Update

  5. A very useful and helpful site with great articles for everyone and for me too. I discovered your website from a link posted on a forum. I will Come here regularly because i like your site.

  6. I’m curious to find out what blog system you happen to be using? I’m experiencing some small security problems with my latest website and I’d like to find something more safe. Do you have any solutions?

  7. Hiya, I am really glad I have found this info. Nowadays bloggers publish only about gossips and internet and this is really frustrating. A good blog with interesting content, this is what I need. Thanks for keeping this site, I will be visiting it. Do you do newsletters? Can’t find it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s