Monthly Archives: October 2011

Mobile Only TV Channel

I read a few weeks ago the release of NOTTV, television broadcast viewable only on smartphones and tablets with special tuners. It will use bandwidth frequencies left over when the country ended its analog broadcasts earlier this year.

Because it will function as an over-the-air broadcaster, its quality will not suffer as the number of viewers increase, and it will be able to deliver digital content, including games and newspapers, simultaneously to a mass audience.

The company showed demonstrations of its main application, which allows live commenting over Twitter and Facebook as shows progress. It also has the time shift features found in many set-top boxes for on-demand viewing.

“Television is currently designed for viewing at home, with everyone sitting around a TV. We want to be more personal and interactive,” said Hiroaki Ban, a manager in the corporate strategy division of mmbi, the company that will operate NOTTV.

Ban said the programming will typically be much shorter in length than that made for traditional TV, sometimes around 10 minutes per show, because it will be aimed at mobile users looking to fill idle time. He said the company expected much of its content to be saved locally on smartphones and viewed on demand.

Japan already has a digital broadcasting system aimed at mobile devices called oneseg. But it mainly serves as a simultaneous repeat of existing channels, with little unique content, and NOTTV says it will be able to offer far better video and sound quality.

But for me the real question is how will ADs work, will it be just like normal television or can it be filter be user profile or location wise.

Image you are on your commute to work, you have a profile that shows you are 23 years old, like actions Manga and Animes (Naruto, One Piece, stuff like that), you do Kendo and loves Baseball.

In the middle of the way you see an Ad telling there is a sale for Dakoben (baseball related manga from the 70’s) collection pack close to where you are, and if you go there in the next two hours and show a digital coupon from the Ad you get 40% discount. That would be awesome.

Also this system would be perfect to notify user from disaster and emergencies.

Lets see what happen. I am excited.

Sources: PC World

Original: MMBI (translated)

 

 

 

 

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Media Innovation in Retail: I AM BACK

So the new Iphone just got released with the new OS5 and Siri also next week we will see the new Android OS and the new Nexus (Google’s  flagship phone) from Samsung , that’s  kind of exciting., I still believe that we are far behind with true innovations in Communication Technologies that can effectively change people’s life. The major problems is that the market is still focusing in creating better hardware and software, and less about integration, but there is a trend of people creating exciting new solutions for retail and other business., Below is a excerpt from an article os CScout Japan – Click for original article

109 Men’s department store in Shibuya has gone hi-tec with it’s shopping experience by introducing digital interactive clothes hangers to one of it’s shops. The hangers, from Japanese company Team Lab, interact with digital displays above the products, triggering certain images and videos to be played when the hangers are picked up by a shopper.

The hangers look the same as a normal hanger but with a larger middle area which contains an embedded RFID chip. When handled by the shopper the hanger’s chip sends a signal to a computer which controls specific displays around the store corresponding to the position of that hanger.

In the shop we tried it out in, the display infront of the item automatically changed to display the product as well as other items that might go with it. The hanger can also be programmed to change the store’s background music, lighting and any other visuals programmed.

This interactive visual merchandising not only catches the eye of the consumer and drives through further purchasing through recommendations, but also logs details and aggregates data as to how popular an item is or how effective its positioning is in store. It is also a particularly unobtrusive form of marketing that blends in with the shop itself adding to the shoppers experience in a far more natural way.

If you want to see more trends in Communication Technologies Innovation read my article about the U- Japan – Click Here

Algo this is my first post after more then a 2 years hiatus, hope to engage with new J-writers and professionals, also my goals have changed… but I will talk about that later.

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