I read a few weeks ago the release of NOTTV, television broadcast viewable only on smartphones and tablets with special tuners. It will use bandwidth frequencies left over when the country ended its analog broadcasts earlier this year.
Because it will function as an over-the-air broadcaster, its quality will not suffer as the number of viewers increase, and it will be able to deliver digital content, including games and newspapers, simultaneously to a mass audience.
The company showed demonstrations of its main application, which allows live commenting over Twitter and Facebook as shows progress. It also has the time shift features found in many set-top boxes for on-demand viewing.
“Television is currently designed for viewing at home, with everyone sitting around a TV. We want to be more personal and interactive,” said Hiroaki Ban, a manager in the corporate strategy division of mmbi, the company that will operate NOTTV.
Ban said the programming will typically be much shorter in length than that made for traditional TV, sometimes around 10 minutes per show, because it will be aimed at mobile users looking to fill idle time. He said the company expected much of its content to be saved locally on smartphones and viewed on demand.
Japan already has a digital broadcasting system aimed at mobile devices called oneseg. But it mainly serves as a simultaneous repeat of existing channels, with little unique content, and NOTTV says it will be able to offer far better video and sound quality.
But for me the real question is how will ADs work, will it be just like normal television or can it be filter be user profile or location wise.
Image you are on your commute to work, you have a profile that shows you are 23 years old, like actions Manga and Animes (Naruto, One Piece, stuff like that), you do Kendo and loves Baseball.
In the middle of the way you see an Ad telling there is a sale for Dakoben (baseball related manga from the 70’s) collection pack close to where you are, and if you go there in the next two hours and show a digital coupon from the Ad you get 40% discount. That would be awesome.
Also this system would be perfect to notify user from disaster and emergencies.
Lets see what happen. I am excited.
Sources: PC World
Original: MMBI (translated)