Play Muji

Here is a cool Website with a great e-commerce and branding strategy in a very creative way.

The Play Muji website is a calendar that displays a different product a day with a video of the characteristics, way of use and/or a closer look at size and shape of the product.

The coolest things is that under each video there is a link for the online store where you can purchase the product, and you can access older displays also that are archived in the website. The campaign is a great example of how a well designed website can overcome language barriers and how brand communication and e-commerce can work together smoothly.

The project was created by the Agency Tha in japan.